HCI Lab

In most industries and markets, the most important thing to consider certainly isn’t the brand name. When it comes to a product like an APC battery, however, brand name actually comes into play beyond mere bragging rights for being able to afford the big name item. Here we hope to explain exactly why and how brand name comes into play in the UPS battery market.

In the majority of industries, whether its a big name brand or not it just isn’t all that important. If you were to have name brand flour and the supermarkets own brand, you wouldn’t really tell the difference. It’s the same contents whatever brand you go with, it’s just flour.

So does brand name matter for an APC battery? and if so why? In general, brand name is more or less a matter of status, so what makes APC batteries different?

Well, there’s a certain degree of craftsmanship that goes into creating an APC battery. Each company will differ in constructing their batteries, from which parts they use to their methods of construction. Not to mention, some companies are a little more easy going than others, regarding manufacturing standards.

When you consider that APC batteries contain lead and acids, making sure that your battery is well built is not only an issue of getting your money’s worth, but also a safety concern. A cheapo brand battery could spring a leak, which could cause big problems.

Secondly, consider what makes the top companies the top companies in the first place. Generally, they have a reputation for being reliable and for outliving their warranties, and that is why companies like Yuasa and CSB hold such strong brand recognition in the industry.

Yuasa and CSB may not be the only APC battery manufacturers who can be expected to produce excellent, reliable products, but many retailers actually choose to carry these two brands exclusively for the simple fact that most customers demand Yuasa and CSB, and if you cannot provide them with their favorite brands, then they’re likely to simply start shopping elsewhere.

In certain industries, the most popular brand may not always be the best brand. For example, Apple computers are said to be the leaders in creating computers for multimedia, so they’re typically the go-to brand for anyone who works with photoshop or video editing. However, companies like Alienware, while focusing on gaming computers, have inadvertently created products that rival Macs on every level when it comes to multimedia.

However, APC batteries are something of a niche market. Typically, the people buying these batteries know exactly what they are looking for, they have tried a number of brands, and have found Yuasa and CSB to be, almost invariably, amongst the most reliable in the industry.

If you’re trying to find a reliable replacement APC battery, you should probably consider Yuasa or CSo;[Ip#]B. Both of these companies have built up a stirling reputation for creating strong, reliable batteries, and for good reason.